MKP - just some thoughts on the reading: The process described here seems too formal. I thought the way the problems was presented was very realistic - company, cost, market - but also a little overwhelming for novice designers. I was very unhappy that no one built anything. The 6 things the design task had to be were great. I am a on the line as to whether an original concept should be shown; however the research into existing products is great. A closing discussion on how designs could be radicalized would be cool.